Picture this: It’s my final year of school, and while others are focused on exams, I’m busy perfecting a sketch. Growing up in a family of goldsmiths, watching raw materials transform into intricate pieces taught me the value of precision, patience, and attention to detail. Little did I know, those lessons would follow me into the world of design.
Two years later, I’m at Symbiosis Institute of Design, feeling right at home:
I realized design wasn’t just about visuals; it was about solving problems and crafting stories.
I developed a deep curiosity for human behavior and how it shapes interactions with products and brands.
My journey so far:
At Scaler, I worked on their lead-generation products, including the Referral Program and Android Mobile App, driving business growth.
At Delhivery, I contributed to branding assets for their IPO, ensuring a cohesive and impactful message for their national campaign.
What drives me:
A fascination with how people interact with the world around them.
Transforming constraints into opportunities to craft meaningful designs.
Combining precision and creativity to deliver intuitive, human-centered experiences.
Beyond screens and design, I enjoy perfecting my craft, experimenting with new materials, and soaking in peaceful city mornings over coffee. I also love exploring new movies and electronic music.
Work Experience
At Scaler, I worked on optimizing key products like the Referral Program, Android Mobile App, and Scaler Topics, delivering impactful user experiences that drove measurable results:
Increased referral sales contributions from 15% to 36%, driving substantial lead generation and customer acquisition.
Reduced masterclass registration time by 50%, boosting registrations by 40%.
Revamped course discovery, doubling course registrations.
Simplified live class booking, increasing registration rates from 42% to 50%.
Standardized UI elements across 10+ screens to create a cohesive and user-friendly experience.
At Delhivery, I contributed to the marketing and design initiatives for their IPO launch, creating impactful assets that elevated the brand's presence nationwide:
Increased brand visibility nationwide by designing marketing and branding assets for the IPO launch.
Strategically branded Delhivery’s assets, reinforcing a consistent and strong brand identity across multiple channels.